katiedeesigns
agency & freelance designer
katie dickinson
welcome to my poRtfolio
01
EMPLOYER branding
Design
To market River Island as an attractive and enticing employer in the competitive market, we developed an Employer Brand identity that encompassed 'Life on the Island'. This involved the development of a captivating colour palette that would resonate with the target audience. This was showcased in a series of brand assets, including OOH posters, flyers, and personalized gift boxes, all carefully crafted to enhance the brand's image and appeal to potential employees.
River Island
graphic designer
river island
Katie Dickinson
CarShop
graphic designer
Katie Dickinson
Nottingham taxi wraps
02
carshop
Design ｜ Artwork
Working together with CarShop, I developed designs specifically tailored for taxi and tram displays in Nottingham City Centre. Our objective was to enhance brand visibility for their new store location. To achieve this, I incorporated a blend of car photography and illustrations by
Rubens Scarelli to create taxi and tram wraps that depict the playful nature of the brand.
03
CANDIDATE EBOOK
Design ｜ Artwork ｜ Animation
Working with LEGO, we sought to strengthen their recruitment efforts by reaching out to potential candidates through an interactive eBook which enlighten prospective employees about Lego's ethos, rich history, and processes, whilst encapsulating their well loved fun brand indentity.
LEGO
graphic designer
LEGO
Katie Dickinson
jubilee campaign
04
Artwork
AA
graphic designer
aa
Katie Dickinson
Tasked to help AA celebrate Queen Elizabeth II's Platinum Jubilee, whilst reinforcing the brand's familiarity and trust among its audience, I assisted the team and artworked this campaign into various formats, including for print.
The ad succeeded in capturing the essence of the celebration while also showcasing AA's commitment to its customers. The result was recognized and honored, earning the title of 'The Jubilee's most effective print ad' by Marketing Week.com.
Subway
graphic designer
Katie Dickinson
meal deal wheel
05
subway
Design ｜ Artwork
In collaboration with Subway, I developed the 'Meal Deal Wheel' as part of their promotional campaign aimed at boosting awareness of their meal deal offers and generating excitement around the Subway app. Drawing inspiration from vibrant carnival games, I crafted this interactive wheel to offer customers an enjoyable experience while simultaneously directing them to the Subway app, where they could effortlessly accumulate and utilize Subway points.
06
‘from up here’ campaign
Design
EASYJET
graphic designer
Easyjet
Katie Dickinson
In an effort to boost interest in easyJet Cabin Crew recruitment, I designed a flyer intended for distribution at Gatwick Airport. The campaign prominently showcases the tagline 'From up here,' effectively emphasizing the exhilarating and uplifting experience of being an easyJet Cabin Crew member. This sentiment is further reinforced by the carefully chosen airplane window photography, treated with the iconic easyJet cyan photography treatment.
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07
Brand identity
Set to craft the brand identity for the journalism app 'Backpack' , I conceptualized the logo by merging speech bubbles, symbolizing the app's collaborative essence. By overlapping these bubbles, I formed the letter 'B,' and created a third speech bubble within the interplay of the larger ones, this serves as a versatile visual motif that resonates throughout the entire brand identity.
Backpack
graphic designer
backpack
Katie Dickinson
Dolli Media
graphic designer
Katie Dickinson
Brand identity
08
dolli
Design ｜ Artwork
Working together with CarShop, I developed designs specifically tailored for taxi and tram displays in Nottingham City Centre. Our objective was to enhance brand visibility for their new store location. To achieve this, I incorporated a blend of car photography and illustrations by
Rubens Scarelli to create taxi and tram wraps that depict the playful nature of the brand.