River island
Year
Services
2023
Design, artwork
To market River Island as an attractive and enticing employer in the competitive market, we developed an Employer Brand identity that encompassed 'Life on the Island’.
This involved the development of a captivating colour palette that would resonate with the target audience.
This was showcased in a series of brand assets, including OOH posters, flyers, and personalized gift boxes, all carefully crafted to enhance the brand's image and appeal to potential employees.
AA
Year
Services
2022
Artwork
Tasked to help AA celebrate Queen Elizabeth II's Platinum Jubilee, whilst reinforcing the brand's familiarity and trust among its audience, I assisted the team and artworked this campaign into various formats, including for print.
The ad succeeded in capturing the essence of the celebration while also showcasing AA's commitment to its customers. The result was recognized and honored, earning the title of 'The Jubilee's most effective print ad' by Marketing Week.com.
LEGO
Year
Services
2023
Design, artwork, animation
Working with LEGO, we sought to strengthen their recruitment efforts by reaching out to potential candidates through an interactive eBook which enlighten prospective employees about Lego's ethos, rich history, and processes, whilst encapsulating their well loved fun brand indentity.
Carshop
Year
Services
2021
Design, artwork
Working together with CarShop, I developed designs specifically tailored for taxi and tram displays in Nottingham City Centre. Our objective was to enhance brand visibility for their new store location.
To achieve this, I incorporated a blend of car photography and illustrations by Rubens Scarelli to create taxi and tram wraps that depict the playful nature of the brand.
Subway
Year
Services
2022
Design, artwork
In collaboration with Subway, I developed the 'Meal Deal Wheel' as part of their promotional campaign aimed at boosting awareness of their meal deal offers and generating excitement around the Subway app.
Drawing inspiration from vibrant carnival games, I crafted this interactive wheel to offer customers an enjoyable experience while simultaneously directing them to the Subway app, where they could effortlessly accumulate and utilize Subway points.
easyJet
Year
Services
2023
Design
In an effort to boost interest in easyJet Cabin Crew recruitment, I designed a flyer intended for distribution at Gatwick Airport.
The campaign prominently showcases the tagline 'From up here,' effectively emphasizing the exhilarating and uplifting experience of being an easyJet Cabin Crew member.
This sentiment is further reinforced by the carefully chosen airplane window photography, treated with the iconic easyJet cyan photography treatment.
Backpack
Year
Services
2023
Branding & animation
Set to craft the brand identity for the journalism app 'Backpack', I conceptualized the logo by merging speech bubbles, symbolizing the app's collaborative essence. By overlapping these bubbles, I formed the letter 'B,' and created a third speech bubble within the interplay of the larger ones, this serves as a versatile visual motif that resonates throughout the entire brand identity.
Dolli
Year
Services
2020
Branding & print
For the Dolli branding project, I collaborated closely with the travel videography brand to develop a clean and professional brand identity that encapsulates Italian and Mediterranean vibes. This involved designing a minimalist logo that reflects Dolli's focus on travel content, as well as curating a Mediterranean-inspired color palette with warm, earthy tones and cool, refreshing hues.
The new branding was then applied across various print marketing materials, resulting in a cohesive and polished look that effectively communicates Dolli's essence and appeals to their target audience.
